Strategic
Management
Q1.
Founded in 2011 and launched in 2013 in St Jose California USA, Zoom Video
communications had made steady progress in the enterprise communications domain
with a structured growth pattern, the company also received regular funding
from venture funds and was listed on the New York Stock exchange in 2019. It
was also the year in which Zoom hit profit territory, in December of 2019 Zoom
had a total user base of 10 million; then, the pandemic struck, the user load
of Zoom zoomed from 10 million to 300 million by January of 2020, as the
pandemic wanes Zooms growth rate is slowing down as well, the drop in growth has
seen its stock value plummeting in 2022. In a situation like this if you are
the chief strategy officer of the company what plans would you make to acquire
new customers. What would be your USP and how would you focus on the core
business strategy to make the company more relevant for its consumers.
2.
You are the marketing director of ISL the Indian Super league which is India’s
premiere soccer league ISL has added 16% growth of viewership in 2020 season
over 2019 season but the league compares poorly with the 400 billion viewers
delivered by the IPL in 2020. What strategies would you adopt to make ISL
popular amongst consumers? Create a
strategic plan with a 10-year vision.
Q3.
You are the CEO of super events a successful event organization working with
top movie stars and organizing one of the marquee events in the annual
entertainment calendar. During the pandemic, your business was completely shut
down. Post pandemic the business environment is opening again.
a.
As CEO of the company, what strategies would you evolve in ensuring your
organization remains relevant in the post pandemic world? Evaluate and create
the type of events your organization can get into to rebuild the business.
b.
Create a blueprint for the diversifications your organization can adopt for
expanding its business.
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