Marketing
Management
Q1.
Mr. James is planning to buy a new house in a good locality. He has two kids
Alan and Sia, his wife is a homemaker. Mr. James has a He has lived all his
life on rent and this is the first time he will be buying a house lot of
friends in the current society but it doesn’t have a garden, safety devices, or
security. James has made professional progress so the budget is not a
constraint. According to you, what are the various factors that will influence
James in buying a house? (You can make certain assumptions).
Q2.
Explain the buyer decision process that you think James will have to follow to
purchase his dream house.
Q3a.
Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from
Amazon. Alexa is capable of voice interaction, music playback, making to-do
lists, setting alarms, streaming podcasts, playing audiobooks, and providing
weather, traffic, sports, and other real-time information, such as news. Alexa
can also control several smart devices using itself as a home automation
system. Explain the adoption process that Mr. James will go through who has no
idea about Alexa.
Q3b.
Take any product category of your choice and explain various product
positioning strategies used by all the competitors in the selected category.
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