CONTACT: PRAKASH
Mob:
+919741410271
Services Marketing
1.
Assume that you are hired as a consultant to help a Chinese Airlines company
“Lee Airlines” to start an air charter service in India. How you are going to
develop and design this new service for the company?
2.
Select any two service organizations in India and discuss how they manage their
demand and capacity. Also, outline the problems the companies might face while
managing their demand and capacity.
3.
A) Consider yourself as a customer of any supermarket and calculate your
lifetime value (LTV) for the supermarket.
3.
B) The Supermarket Manager knows that you are a marketing expert and during one
of your visits to the supermarket, he seeks your advice on how to increase the
customer lifetime value (CLV). What you are going to advise him to do?
CONTACT: PRAKASH
Mob:
+919741410271
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