CONTACT: PRAKASH
Mob:
+919741410271
Brand
Management
An US Based company has
entered India where it will sell air purifier “Hawa Hawai”.
The product has best of
the features with latest technology.
Some of the features of
“Hawa Hawai”
·
The combination of Silver Ions, Diatoms
& Vitamins makes the air you breathe not just pure but healthy, always.
·
Dust is captured, Bacteria’s are
removed.
·
7 Stage Filtration Process
·
Compact Design
·
6 Replacement filters
·
Made to automatically choose the best
setting based on the level of pollution and room size.
·
Internationally approved for quality and
best-in-class results.
·
The bold tower design ensures pure &
healthy air uniformly across the room.
·
Keeps an eye on the quality of the
ambient air so that you remain protected always.
·
Purifies room in 3 minutes
·
ISO 9000 Certified
·
Available in three colours:
The product is
available at competitive price of 9,999 Rupees.
1. You have been
appointed as a Brand Manager for the product. The company has asked you to give
a report stating Kotler’s five level of Product for Hawa Hawaii.
2. Design a Kevin
Keller’s Brand Pyramid for the Brand “Hawa Hawai”. Explain each of the point
with reference to the product.
3. a) Design Aaker’s
Brand Personality model for the Brand “Hawa Hawai”.
3. b) Who will be the
Brand Ambassador for “Hawa Hawai”? Explain with five reasons for selecting the
Brand Ambassador.
CONTACT: PRAKASH
Mob:
+919741410271
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