STRATEGIC MANAGEMENT ASSIGNMENT JUNE 2018

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STRATEGIC MANAGEMENT

Q.1)
Carrefour is a French Retail Giant wanting to enter into India’s multi-brand
retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into
India.

Q.2)
Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming
you to be the new CEO of this company, suggest ways & means of resurrecting
the brand “Ambassador” by building a Competitive Advantage.

Q.3)
Geely, a Chinese automotive major wishes to enter into India to offer its
automotive brands in the Indian market.

A)
Perform Porter’s 5 forces analysis.

B)
Based on Porter’s 5 forces analysis, suggest whether the company should enter
into India or not. Suggest the reasons behind entry or non-entry into the
Indian market.

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ORGANISATIONAL BEHAVIOUR ASSIGNMENT JUNE 2018

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ORGANISATIONAL
BEHAVIOUR

1.
What is the role of a leader in motivating his/her subordinates? Explain the
impact of leadership styles on subordinates with the help of three different
theories of leadership in brief.

2.
In a large office an employee named Rozy may feel like a mere payroll number,
but her informal group gives her personal attachment and status. With the
members of her group she is somebody, even though in the formal structure she
is only one of a thousand employees. She may not look forward to monitoring 750
accounts daily, but the informal group gives more meaning to her day. When she
thinks of meeting her friends, sharing their interests, and eating with them,
her day takes on a new dimension that makes easier any difficulty or tedious
routine in her work. Suddenly Rozy developed some interpersonal and intergroup
conflicts with some powerful members of the group. The group did not accept
her. Her work became more disagreeable and compelled her to a transfer, to
absenteeism and to a resignation.

Questions:
Although informal groups may lead to several benefits, can these groups prove
harmful? Suggest some measures for Rozy to check the dysfunctions of informal
groups?

3.
Hari Sinha is a marketing executive with Hardbyte Computer Peripherals Ltd. Hardbyte
is a company with 10 years of existence and has a sound product range in
computer peripherals. It sells its products at a slightly higher price in the
market because of its goodwill for quality. Hari Sinha is one of the best
marketing executives of the company and enjoys several company benefits for his
excellent performance. Hari’s boss Sudhir Pradhan is thoroughly satisfied with
his work and likes Hari. Hari likes to sell to institutional buyers rather than
small-time domestic customers. Hari also likes to work on challenging customers
but not at the cost of wasting too much time on to please them. He constantly
keeps himself focused on the targets to be achieved for the month and tries to
reach the maximum. For him, it matters to be ahead in the race of selling and
therefore he works very hard and smart. Sudhir has always tried to ensure that
Hari is given enough scope to explore the potential customers on his own. He of
course, feels a little worried about Hari’s attitude towards those marketing executives
who sell to small customers. He is at times belittling in his attitude towards
them and even ridicules their efforts. However, Sudhir has tried to ignore this
because of Hari’s performance.Due to the recent slack in the IT industry,
Hardbyte’s business with corporate customers has dipped. Because of this
Sudhir, has reallocated the targets to all the marketing executives. However,
he knows Hari’s fetish for corporate clients too well. But he also knows that
Hari will have to be forced to go to small customers for promoting the
products. Sudhir, is aware of the fact that Hari is a man of strong likes &
dislikes and hence he is in a fix. He is also apprehensive that if Hari is not
given an appropriate assignment then he may even consider leaving his job.
Sudhir was fully aware that Hari had no dearth of opportunities. Sudhir knows
that the dilemma that he is facing is serious and will have to be resolved
suitably.

Questions

a)
In a rapidly changing global scenario, what is the contribution of Individual
Behavior in Organizations from the perspective of attitude, and perception?

b)
How understanding of personality helps in enhancing organization’s
effectiveness?

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MARKETING MANAGEMENT ASSIGNMENT JUNE 2018

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MARKETING MANAGEMENT

1.
Briefly discuss the various stages of a Product’s life cycle, giving examples
of products which are currently in each of these stages and the marketing
strategies adopted by them.

2.
Mitsui Fonda, the world’s leading automobile manufacturer, is considering
launching a hybrid concept car which runs on three fuels: water, electricity
and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray
into the Indian markets. To assist the company in taking key decisions, prepare
an exhaustive list of all the external environmental variables elucidating all
the possible business, market and consumer related information that would be
required by Mitsui Fonda, to understand the Indian market and consumer.

3.
‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial
moisturisers, deodorant and shower products for men as well as women. While the
women’s range comprises beauty and skincare products such as sunblocks,
moisturizers, day creams, night creams, shower gels and deodorants, the men’s
range comprises grooming and skincare products such as shaving cream / gel,
aftershave balm, day cream, moisturizer and deodorant. For its range of
products, the company targets the youth ranging from an age bracket of 15 – 30
years. Having gained significant popularity with consumers and being a trusted
brand for the past decade, the company is now planning to diversify its product
range to the next level and venture into health care products such as honey,
energy drinks, immunity-building beverages etc.

a.
Which of the following strategies will you choose:

·       
Extend the existing Zeal brand to the
energy drink segment or

·       
Launch a new brand with a completely new
brand identity

Justify
with a suitable argument discussing the pros and cons of the strategy.

b.
Accordingly suggest the most suitable target audience and an appropriate
positioning for the brand; given the competition in the health care products.

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MANAGEMENT THEORY AND PRACTICE ASSIGNMENT JUNE 2018

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MANAGEMENT THEORY AND
PRACTICE

Q1.
Explain with examples, what type of leader is Sundar Pichai (CEO Google). What
kind of leadership style does he practice?

Q2.
A team leader in an organization wants to take feedback about his leadership
from his peers, superiors and subordinates. List the various tools of verbal
and non-verbal communication that can be developed for this purpose.

Q3.
Ajay had always been an outstanding performer throughout academia. As expected
he also got placed at his dream company. This company offered him lucrative
compensation, great fringe benefits, job security and encouraging superiors.
Two years have passed by at this company and Ajay no longer has the same
thoughts about the job; though all has been the same. Ajay seems to have got
bored of his mundane job and salary hikes don’t seem to motivate him anymore.
He is on the verge of withdrawing.

a.
What according to you is wrong with Ajay.

b.
Discuss Herzberg’s two factory in the light of the case.

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INFORMATION SYSTEMS FOR MANAGERS ASSIGNMENT JUNE 2018

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INFORMATION SYSTEMS FOR
MANAGERS

1.
The Healthcare industry is inundated with massive volumes of data generated
each minute. With the adoption of electronic health, mobile health and wearable
technologies this is poised to increase dramatically over the next few years.
This comprises of data that exists in the form of records, compliance &
regulatory requirement. The recent trends demonstrate the transition from
maintaining data in hard copies to digital data. As the
Chief-Information-Officer (CIO), of a reputed hospital in the city, the management
and you are in talks of migrating this data to the cloud. What are the benefits
of adopting the cloud and the major challenges that you anticipate to face with
regard to cloud adoption? Give justification for adopting the cloud.

2.
Information Technology (IT) has become an integral part of the modern supply
chains. Explain the concept of Supply Chain and with the help of an example
from the retail sector, discuss how Information Systems are helping the
organization in improving its supply chain performance. Mention any two future
IT trends in supply chain.

3.
Digital music is gaining firmer ground in India. 56 percent of digital music
revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn,
Wynk etc. offer users to stream music online and save songs offline with a
premium subscription. They have grabbed a significant share of the audience who
have given up the traditional methods of downloading music to streaming it
online. Advertisers and telecom providers have also joined the bandwagon. The
primary reasons for this growing popularity can be attributed to the rise in
the number of digital natives, improved internet connectivity, more localized
curated song lists, personalization of content, competitive pricing, huge
library, availability across different platforms, simple user interface and
sharing digital music with others across social platforms. Despite this, the
path to profitability is challenged by user ability to willingness to pay for
subscription, low advertising prices, and high content costs.

a.
How do you think these companies use analytics to lure customers to use their
app or convert the existing ones from “freemiums” to “premiums” (the
subscription based model)? What are the different type of analytics? Does using
analytics benefit the companies?

b.
Define Social Media and explain how these companies use Social Media to
increase their business? Is it a wise choice to use social media to connect
with customers?

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FINANCIAL ACCOUNTING & ANALYSIS ASSIGNMENT JUNE 2018

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FINANCIAL ACCOUNTING
& ANALYSIS

Q1.
From the following information of A star Ltd. prepare the Cash Flow statement
for the year ended 2017 and 2018 as per AS – 3.

Liabilities	31-3-2017	31-3-2018	Assets	31-3-2017	31-3-2018
Equity share capital	220,000	250,000	Machinery	200,000	230,000
9% Preference Share Capital	100,000	110,000	Building	150,000	176,000
Securities Premium	20,000	26,000	Land	18,000	18,000
Profit & Loss A/c	104,000	134,000	Stock	84,000	98,000
5% Debentures	70,000	64,000	Debtors	38,000	38,000
Creditors	38,000	46,000	Bills Receivable	42,000	62,000
Bills Payable	5,000	4,000	Cash	42,000	32,000
Provision for Tax	10,000	12,000
Dividends payable	7,000	8,000
	574,000	654,000		574,000	654,000

Q2.
Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017

Liabilities	2016	2017	Assets	2016	2017
Equity Share Capital	200,000	200,000	Land	50,000	50,000
9% Preference Share Capital	150,000	150,000	Building	150,000	135,000
Reserves	100,000	122,500	Plant & Machinery	150,000	135,000
17% Debentures	50,000	75,000	Furniture	50,000	70,000
Creditors	75,000	100,000	Stock	100,000	150,000
Bills Payable	25,000	37,500	Debtors	100,000	150,000
Tax payable	50,000	75,000	Cash	50,000	70,000
	650000	760000		650000	760000

Profit
& Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017

Particulars	2016	2017	Particulars	2016	2017
To Cost of goods sold	300,000	375,000	By Sales	400,000	500,000
To Operating Expenses
Administrative	6,500	7,250
Selling	10,000	10,000
To Interest on Debentures	8,500	12,750
To Net Profit	75,000	95,000
	400,000	500,000		400,000	500,000

Using
the tool of commonsize financial statement analysis, comment about the
improvement or decline of financial performance of the company.

Q3.
The following extracts are available from the financial statements of companies
V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs)

Particulars	V Ltd.	J Ltd.
Revenue from operations	1,500	6,000
Manufacturing cost	900	4,050
Interest paid	105	375
Depreciation	135	675
Selling expenses	135	225
Income Tax	90	225
Non-operating income	45	285
Dividend paid	120	600
Fixed Assets	1,500	7,350
Current Assets	525	2,250
Current Liabilities	375	2100
Debentures	600	3,300
Reserves	450	1,200
Share Capital	600	3,000

From
the above information answer the following questions with the help of suitable
ratios:

3
a)

·       
Which company has better solvency using
current ratio and share value using earning per share?

·       
Which company would you recommend for
investment? Justify.

3
b)

·       
Which company has efficiently employed
capital using return on capital employed and better operational efficiency using
operating profit ratio?

·       
Which company would you recommend for
investment? Justify.

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