CONTACT: PRAKASH
Mob:
+919741410271
Marketing Strategy
1.
Assume an Online Medicine company www.davadiscount.com has just been started by
two Engineers. The company has planned to deliver the medicine in 24 hours
after receipt of order online. The company will target the mass consumer’s
bases that are price sensitive. It will sell medicines in all the metro cities
followed by Tier II Cities. They have hired you to handle the strategies of the
organisation. You have been told to prepare the components of external
environment that will affect this online company. Explain each component in
detail.
2.
Prepare a Michael Porter’s approach to Industry analysis for
www.davadiscount.com.
3.
A) Explain the 4P’s of Marketing Mix for www.davadiscount.com
3.
B) Explain various levels of strategy with reference to any one company of your
choice.
CONTACT: PRAKASH
Mob:
+919741410271
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