CONTACT: PRAKASH
Mob:
+919741410271
Marketing Research
1.
You are Head-Market Research with a Market Research agency. “BooksnBooks” a
retail chain of bookstores across India has recently forayed into Fiction
category of books & want to understand how their customers are viewing
their recent foray into Fiction? Draft a Questionnaire containing not more than
20 questions that would succinctly address the query posed by the Bookstore
client.
2.
You are the Brand Head of a soft drink beverage company by the name of
“IndiaCola” & have been tasked to assess the Brand Equity of your brand
vis-à-vis some of the existing foreign players such as Coca Cola & Pepsi.
Which technique would you incorporate between Qualitative & Quantitative
Research? What steps will you undertake to carry out this type of research?
3.
You are keen to know whether the demand of a particular dairy product is
dependent on gender and/or location of shop.
a.
What questions will you ask to capture the demand?
b.
What questions will you ask to understand the determinants of demand in the
case?
CONTACT: PRAKASH
Mob:
+919741410271
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