CONTACT: PRAKASH
Mob:
+919741410271
BUSINESS
MARKETING MANAGEMENT
A) Discuss Various
Marketing Research Instruments .Give suitable examples (one example
/instrument)?
B) Describe following
in context of new product development (NPD)?
1. The new product
development decision process
2. Risk factors
hindering new product development
C) Illustrate the
marketing mix for any two of the following?
1. Cafe Coffee Day
2. Dr. Batra’s clinic
3. Lux Soap
4. HP( Hewlett Packard)
D) Illustrate with
examples, the differences between Product marketing & Services marketing?
E) Illustrate with
examples, the methods/ways of evaluating advertising effectiveness?
F) Discuss the factors
which contribute in deciding the “price” of the product? Discuss various
pricing methods?
G) “Laco Industries
“has planned to introduce new baby shampoo in the kids market. The company
conducted a research in selected tier II cities in India to know the demand
& successfully launched its product. In this context, discuss the
characteristics of the good research?
CONTACT: PRAKASH
Mob:
+919741410271
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