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ADVERTISING
MANAGEMENT
A)
Define Advertising Copy? Please explain various ways of writing print
advertising copy with examples?
B)
Design an Ad Campaign for a Construction engineering company?( Manufacturers of
Construction products)?
C)
Write short notes on:
- Characteristics of the ideal
print advertisement
- AIDA Model
- Medial planning tools
- ATL/BTL
- Ad agency organization
structure
D)
Illustrate positioning statements for:
- Maruti
- Nirma washing powder
- BOSCH
- Harward business school
- Apple
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