CONTACT: PRAKASH
Mob:
+919741410271
BUSINESS COMMUNICATION
CASE-1
Nestle has
launched quality street ,lion and after 8 choclates imported from Europe.
Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm.
After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is
a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at
Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy
taste). The brands have different tastes and will appeal to different target
segments (though the target segment is one which may have already been exposed
to these brands during visits abroad). These brands have been introduced in
metros in upmarket stores which sell brands bears the label "lmported by
Nestle India Ltd." indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest
suitable media /media vehicles for promoting these brands. Give reasons in
support of your answer
2
What
business communication media you will utilize if you have to launch a soap in
rural India?
CASE -2
The herbal
shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and
Biotique are some of the established brands in the market.
Helene Curtis (JK Group) has introduced a premium herbal
shampoo (with variants Shikskai, henna and qmla and brqhmi and josur) priced
between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition
is the benefits offered by lhe variant based on the combination of herbs,
benefits offered by the variants range from extra protection and nourishment to
colour, body and bounce. The shampoos have been launched under the brand name
Premium HerbslShsmpoos and they target urban housewives with a monthly
household income of Rs.25,000. The brand is distributed through 7 0,000 retail
outlets and 120 Raymond shops. The company has planned only point of purchase
(POP) posters initially and may consider the electronic media later. The
shampoo has an annual advertising expenditure of Rs. 10 crores.
Question :
1 Comment on the marketing mix of JK's Premium
HerbslShampoos ?
2 How can you make their communication more effective?
CONTACT: PRAKASH
Mob:
+919741410271
CASE
3
Attempt all cases of the following:
(i)
Iran
Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No.
VB/84/3629/29 dated 20th December, 2005 from Albroz Insurance Co., Kerman City,
Iran for the import of 500 tractor gears from Apex Products (India) Ltd.,
Delhi. The exporter shipped the cargo on board vessel — SEEMA on 26th December, 2005 for Bandar Abbas Port
of Iran.
As per the letter of credit condition,
the exporter was required to fax the shipment details to Albroz Insurance
Company within 24 hours of the shipment. However, the exporter could not fax
such details due to change in telephone (fax) number of the insurance company.
Draft
an express telegram to intimate shipment details.
ii)
Yours
is a multinational company having joint venture with a Chinese company. Plant
is to be located at Surat. The company immediately needs an Executive - Foreign
Affairs (male/female) with ability of “writing and speaking Chinese language.
Draft a recruitment advertisement for
publication under classified column of a national daily. Salary-is no bar for
the right candidate. E-mail address -info@krishnafashions.com
iii)
The
local head office of State Bank of India is located at 11, Parliament Street,
New Delhi-110001. The bank wants to construct 76 flats at Noida for its
employees and invite applications for pre-qualification of contractors. Full
details are available on its website - www.sbi.co.in or
www.statebankofindia.com/ procurement_news.
Draft a notice for pre-qualification
of contractors.
iv)
The
Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting
held on 17th
September, 2005 at Kolkata has taken some decisions with regard to Joint
Entrance Examination (JEE) 2006, i.e., to appear in JEE, one must secure at
least 60% marks (55% for SC/ST and PD) in 10+2 examination; a candidate can
have only two attempts with effect from JEE-2006; and a candidate who joins any
of the IITs through JEE-2006 will not be permitted to appear in JEE in future.*
It was also decided that candidates, who have passed their qualifying
examination in 2005 or earlier, will be allowed to appear in JEE-2006 as the
last chance, witji no consideration of marks or attempts at JEE subject to age
requirements. On behalf of the JAB, draft a suitable press release to be issued
by organising chairman highlighting these decisions.
CONTACT: PRAKASH
Mob:
+919741410271
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