SOLVED NMIMS ASSIGNMENTS
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Business Ethics,
Governance & Risk
1.
Alok, a former employee of ABC Ltd has taken the proprietary customer list of
the company to his new company, XYZ Ltd. According to you what are the moral
issues involved here for both ABC Ltd as well as XYZ Ltd. What are the options
available to his immediate boss at XYZ Ltd when Alok offers this list.
2.
In this era of resources availability crisis can ethical consumerism
influence/change business? Do you think ethical consumption is a moral choice?
Evaluate your answer using any one ethical theory.
3.
Ayesha is a successful Vice President, Finance since last 3 years of a mid size
FMCG company recognized as a highly motivated, committed and capable executive
across the organization. When the CEO of the company meets with an accident and
is paralyzed the Company Board chooses to elevate Ayesha’s Junior, Nikhil, Vice
President Marketing, just one year old in the company, as the next CEO. The
organization is now largely divided into 2 factions, each favoring either
Ayesha or Nikhil. You are the Head of Human Resources thinking of addressing
this issue of gender discrimination.
a.
According to you, which 5 factors influence the attitude of an individual
towards gender bias? How can this attitude be changed/ overcome?
b.
Analyze and evaluate any three internal processes and systems that you think
would have prevented this situation from happening.
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Financial Institutions
and Markets
Q1.
Mr. Rajiv Kumar, after completing his MBA from a prestigious management
institute, has joined the treasury department of a leading Indian bank in
Mumbai. He is assigned to the team responsible for managing the day-to-day
liquidity of the bank. Explain in detail the various options available to Mr.
Rajiv to manage the liquidity of the bank.
Q2.
Mr. Kripa Shankar wants to invest and trade in stock market. However he is
completely unfamiliar how to go about it. He approaches you, a wealth advisor
in the bank Mr. Kripa Shankar has his savings account, to seek guidance on:
i)
Various modes through which he can participate in the stock market
ii)
Category of instruments that he can invest in
iii)
The basic formalities that he would need to complete (basic pre-requisites), in
order to participate in the stock market.
Provide
answer in detail to his queries mentioned in point (i), (ii) and (iii) above.
Q.3
ABC Corp. Limited is engaged in manufacturing garments in India since 1950. The
company has been catering to the Indian market till now. As part of the
company’s growth strategy, the company would like to extend the markets for its
products to other countries. However, the company’s promoters lack awareness
and expertise in understanding and managing the fluctuations related to foreign
currency.
Mr.
Jiwan Kumar, the CFO of the company, has been asked to make a presentation to
the board specifying the following:
a.
Key economic parameters/developments that influence the movements in foreign
currency.
b.
Options available with ABC Corp. to manage/mitigate the forex risks.
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Marketing Research
Q.1.
Define sampling. Discuss in brief the various sampling methods employed by
Research firms to conduct any Research/ Survey with reference to a survey
conducted to study the feasibility to open a new restaurant in a residential
area of metro city.
Q2.
With reference to a Clothing & apparel company define and discuss the
various avenues the company has for conducting and Advertising research
campaign to market its products. Give your views on the relevance as concluding
remarks.
Q3.
A corporate catering services in north India, would like to start its catering
services in South Mumbai. If you have been hired to carry out marketing
research activities for the organisation, give your views/ suggestions/ report
for the following:
a)
Design a brief questionnaire for the research. Discuss the importance of the
questionnaire in a research process.
b)
How would you collect primary & secondary data and give the relevance of
the same.
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Project Management
1.
What are the various methods for selecting a project? Assume that you are the
Managing Director of a manufacturing company that is currently challenged by
low-cost competition. Come up with a list of criteria by which you would select
and prioritize projects for your company.
2.
Who are stakeholders in a project? Describe the responsibilities of each of the
following: Directors of a project, project manager, consultants and steering
committee with reference to any “metro rail project” in India.
3.
Assume that you are the project manager for an “Indian railways new railway
line” project and the project is in the finishing stage. But, it is apparent
that one of the project’s deliverables will not be completed before the project
is wrapped up.
a.
Explain what options do you have as the project manager for the uncompleted
deliverable?
b.
Discuss how you can use P-D-C-A cycle to control and correct the project gap.
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Services Marketing
Q.1
As a Marketing Manager of an upcoming private sector Bank, you are required to
plan the 7 P’s of Services Marketing.
Q.2
Prepare a questionnaire for Imagica focus on customers perception on the
services offered & the quality of service offered.
Q.3
Read the following Case & solve
the questions given:
Crossword
is one of the most well know retail book-store in the country. It has around
40,000 titles at any given point of time. In order to enhance customer
experience it focuses on physical evidence & innovative promotional
activities like:
·
The store conducts activities like
‘Pictionary’ contests & annual fair with Santaclaus aimed at making the
place reader friendly
·
It offers coffee & people can browse
through books with music playing soothingly in the background.
·
Various promotional activities are
offered to loyal customers.
·
Books & shelves are placed &
arranged in a manner to suit customer needs comfort & preferences.
·
Crossword is constantly striving to
introduce something new & innovative in order to encourage the customers to
frequent the store more often.
Questions:
a.
Explain the importance of physical evidence to enhance the service experience
& give your suggestion for the same.
b.
What are the promotional tools that can be used by crossword to increase its
customer base?
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