Thursday, October 5, 2017

RETAIL MANAGEMENT PGDRM 4TH SEMESTER SOLVED ASSIGNMENT

NMIMS SOLVED ANSWERS
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Global Retailing

1. As a Retail Marketing Consultant to Danone Dairy Corporation, you are expected to prepare a report explaining all major issues that a firm planning to enter any overseas market needs to consider.

2. Mr. Shah of Digiworks, USA is looking to develop and operate a local Online Food – ordering App, like foodpanda.com and swiggy.com what research considerations would you tell your International Market Research Agency to work upon?

3. E-Commerce portals like Amazon.in are now offering Grocery Shopping as a Category too, which increases their operations, but also expands their consumer base.

a. How will information technology benefit the consumers but also be risky for them?

b. What are the advantages of information technology that Amazon.in can use to improve its operations?


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Business Ethics, Governance & Risk

1. Alok, a former employee of ABC Ltd has taken the proprietary customer list of the company to his new company, XYZ Ltd. According to you what are the moral issues involved here for both ABC Ltd as well as XYZ Ltd. What are the options available to his immediate boss at XYZ Ltd when Alok offers this list.

2. In this era of resources availability crisis can ethical consumerism influence/change business? Do you think ethical consumption is a moral choice? Evaluate your answer using any one ethical theory.

3. Ayesha is a successful Vice President, Finance since last 3 years of a mid size FMCG company recognized as a highly motivated, committed and capable executive across the organization. When the CEO of the company meets with an accident and is paralyzed the Company Board chooses to elevate Ayesha’s Junior, Nikhil, Vice President Marketing, just one year old in the company, as the next CEO. The organization is now largely divided into 2 factions, each favoring either Ayesha or Nikhil. You are the Head of Human Resources thinking of addressing this issue of gender discrimination.

a. According to you, which 5 factors influence the attitude of an individual towards gender bias? How can this attitude be changed/ overcome?

b. Analyze and evaluate any three internal processes and systems that you think would have prevented this situation from happening.


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International Logistics and Supply Chain Management

1. Suggest the taxonomy for a three-dimensional classification for global supply chain. Identify the issues that affect the operations and strategy of a global logistics firm say DHL or TNT and recommend ways to handle such issues.

2. As a General Manager – Supply Chain Management of a leading domestic garment manufacturing firm, you have proposed the option of exploring international procurement for the first ever time for your company. Suggest the various components of your proposal.

3. Based on your recommendation, the Board of the garment company has decided to go ahead and place trial order with an international supplier whom you have recommended.

a. Enlist the constituents of the import / export sales contract.

b. Suggest a warehousing management plan.


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Marketing Research

Q.1. Define sampling. Discuss in brief the various sampling methods employed by Research firms to conduct any Research/ Survey with reference to a survey conducted to study the feasibility to open a new restaurant in a residential area of metro city.

Q2. With reference to a Clothing & apparel company define and discuss the various avenues the company has for conducting and Advertising research campaign to market its products. Give your views on the relevance as concluding remarks.

Q3. A corporate catering services in north India, would like to start its catering services in South Mumbai. If you have been hired to carry out marketing research activities for the organisation, give your views/ suggestions/ report for the following:

a) Design a brief questionnaire for the research. Discuss the importance of the questionnaire in a research process.

b) How would you collect primary & secondary data and give the relevance of the same.


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Retail Store Operation And Inventory Management

1. From a proprietorship Mobile Handset street shop you are upgrading your business to a branded Electronics Store (like Croma) with an Authorised Service Centre (Multiple brands) too. Explain how you will plan the Inventory Management of such a store.

2. The implementation of strategy requires retail managers to be aware of the financial implications of their decisions. In the capacity of a Category Manager for the branded Electronics store (like Croma) and based on the various ratios commonly used to assess financial performance, how would you go about improving each of the ratios, so that overall financial performance improves?

3. The advent and penetration of digitization has speeded the making of all retail outlets extremely efficient. (Name the retail store of your choice to answer the questions).

a. Which data-driven functions (like Inventory, Accounts etc.) has digitization impacted the most and how?

b. How has the various security tools and techniques impacted various jobs like Administrative Head, Cashier, Store Staff etc.) been enhanced by digitization?


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