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Global Retailing
1.
As a Retail Marketing Consultant to Danone Dairy Corporation, you are expected
to prepare a report explaining all major issues that a firm planning to enter
any overseas market needs to consider.
2.
Mr. Shah of Digiworks, USA is looking to develop and operate a local Online
Food – ordering App, like foodpanda.com and swiggy.com what research
considerations would you tell your International Market Research Agency to work
upon?
3.
E-Commerce portals like Amazon.in are now offering Grocery Shopping as a
Category too, which increases their operations, but also expands their consumer
base.
a.
How will information technology benefit the consumers but also be risky for
them?
b.
What are the advantages of information technology that Amazon.in can use to
improve its operations?
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Business Ethics,
Governance & Risk
1.
Alok, a former employee of ABC Ltd has taken the proprietary customer list of
the company to his new company, XYZ Ltd. According to you what are the moral
issues involved here for both ABC Ltd as well as XYZ Ltd. What are the options
available to his immediate boss at XYZ Ltd when Alok offers this list.
2.
In this era of resources availability crisis can ethical consumerism
influence/change business? Do you think ethical consumption is a moral choice?
Evaluate your answer using any one ethical theory.
3.
Ayesha is a successful Vice President, Finance since last 3 years of a mid size
FMCG company recognized as a highly motivated, committed and capable executive
across the organization. When the CEO of the company meets with an accident and
is paralyzed the Company Board chooses to elevate Ayesha’s Junior, Nikhil, Vice
President Marketing, just one year old in the company, as the next CEO. The
organization is now largely divided into 2 factions, each favoring either
Ayesha or Nikhil. You are the Head of Human Resources thinking of addressing
this issue of gender discrimination.
a.
According to you, which 5 factors influence the attitude of an individual
towards gender bias? How can this attitude be changed/ overcome?
b.
Analyze and evaluate any three internal processes and systems that you think
would have prevented this situation from happening.
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International Logistics
and Supply Chain Management
1.
Suggest the taxonomy for a three-dimensional classification for global supply
chain. Identify the issues that affect the operations and strategy of a global
logistics firm say DHL or TNT and recommend ways to handle such issues.
2.
As a General Manager – Supply Chain Management of a leading domestic garment
manufacturing firm, you have proposed the option of exploring international
procurement for the first ever time for your company. Suggest the various
components of your proposal.
3.
Based on your recommendation, the Board of the garment company has decided to
go ahead and place trial order with an international supplier whom you have
recommended.
a.
Enlist the constituents of the import / export sales contract.
b.
Suggest a warehousing management plan.
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Marketing Research
Q.1.
Define sampling. Discuss in brief the various sampling methods employed by
Research firms to conduct any Research/ Survey with reference to a survey
conducted to study the feasibility to open a new restaurant in a residential
area of metro city.
Q2.
With reference to a Clothing & apparel company define and discuss the
various avenues the company has for conducting and Advertising research
campaign to market its products. Give your views on the relevance as concluding
remarks.
Q3.
A corporate catering services in north India, would like to start its catering
services in South Mumbai. If you have been hired to carry out marketing
research activities for the organisation, give your views/ suggestions/ report
for the following:
a)
Design a brief questionnaire for the research. Discuss the importance of the
questionnaire in a research process.
b)
How would you collect primary & secondary data and give the relevance of
the same.
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Retail Store Operation
And Inventory Management
1.
From a proprietorship Mobile Handset street shop you are upgrading your
business to a branded Electronics Store (like Croma) with an Authorised Service
Centre (Multiple brands) too. Explain how you will plan the Inventory
Management of such a store.
2.
The implementation of strategy requires retail managers to be aware of the
financial implications of their decisions. In the capacity of a Category
Manager for the branded Electronics store (like Croma) and based on the various
ratios commonly used to assess financial performance, how would you go about
improving each of the ratios, so that overall financial performance improves?
3.
The advent and penetration of digitization has speeded the making of all retail
outlets extremely efficient. (Name the retail store of your choice to answer
the questions).
a.
Which data-driven functions (like Inventory, Accounts etc.) has digitization
impacted the most and how?
b.
How has the various security tools and techniques impacted various jobs like
Administrative Head, Cashier, Store Staff etc.) been enhanced by digitization?
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