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BRAND MANAGEMENT
Case
Study:
1. A company has launched a new cola
drink “Fresh Cola” in the Indian Market. The main feature of Fresh cola is that
it has the least amount of calories in it. The company is facing a tough
competition from Pepsi and Coke. The company hires you as a brand strategist
and ask you to find out various positioning strategies and recommend the best
positioning for the Brand “Fresh Cola”.
2. Brand Ambassador plays an important
role in creation of a Brand. Company has asked you to suggest five brand
ambassadors for “Fresh Cola”. Introduce the importance of Brand Ambassador and
your selection of five Brand ambassador for “Fresh Cola” with reason.
3. A) Every company tries to take
advantage of Brand Extension. Assume “Fresh cola” becomes a top brand in the
Indian Market. You have been asked to identify and explain various types of
extension and suggest one extension that would go well with the Brand “Fresh
Cola”.
3. B) Assume you are planning to buy a
new mobile for yourself. You are now confused with the problem of plenty of
choices. Explain the various stages of Consumer decision making process that
you will undergo to purchase the mobile of your choice.
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