BUSINESS STATISTICS

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BUSINESS STATISTICS

1. The above chart shows the sales of toys over a period of one year. Identify the diagrammatic representation used and derive meaningful conclusions about the sales of toys.

2. The following table shows the results of a survey conducted across the country, on 200 working professionals. The professionals were asked to identify the location of their company and the type of industry of their company. The professionals were allowed only to select one location and one industry.

Industry	Location				Total
	North	South	East	West
Banking	24	10	8	14	56
Logistics	30	6	22	12	70
Telecom	28	18	12	16	74
Total	82	34	42	42	200

Suppose a professional is selected at random

a) Calculate the probability that the professional is from West

b) Calculate the probability that the professional is from Banking

c) Calculate the probability that the professional is from Logistics or from North?

d) Calculate the probability that the professional is from Telecom and South?

3. Titan industries Ltd., India’s leading watch manufacturer was established in 1984, as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. Leveraging its understanding of different segments in the watch market, it launched a second brand, Sonata, as a value brand to those seeking to buy functionally-styled watches at affordable prices. The company diversified into jewellery in 1995 under the brand name Tanishq after taking stock of the huge opportunities and the large size of the jewellery business in India. Suppose, Titan has launched new jewellery designs under the Tanishq brand for working Indian women. Past record indicates that the mean sale of this brand, from various showrooms located across various towns is Rs. 20 million. If the distribution of the sales is normal with standard deviation of Rs. 50,000

a) What is the probability of obtaining sale greater than Rs. 45 million this year?

b) What is the probability of generating sale between Rs. 17 and Rs. 27 million?

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BUSINESS LAW

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BUSINESS LAW

1. Please list out the factors that affect “Free Consent” to enter into a contract. Give an example for each of the factors that affect free consent to enter into a contract.

2. What are the Rights of the Consumer, explain atleast 2 real life instances where the rights of consumer have been upheld and protected.

3. Vijay Singh is a leading filmmaker in India who plans to release his upcoming blockbuster romantic movie during the Diwali festival weekend of 2016. However, he has learnt that a production house Mukesh Raj Films (MRF) has blocked the single screens and multiplexes theaters (“Exhibitors”) only for screening of their film for the same Diwali festival weekend. In fact Vijay Singh has also found out that MRF had earlier in the year during the Eid festival launched a blockbuster movie and during the negotiation for screening the said Film imposed a condition that he would grant rights to screen the movie only if he was provided with the exclusive rights to screen another movie during the Diwali Weekend. Therefore, MRF and Exhibitors had entered into a tie-in arrangement for exclusive exhibition of the films in Eid and Diwali Festival Weekend respectively. Thus, preventing Vijay Singh from exhibiting his film.

Vijay Singh has now approached the Competition Commission of India for relief.

a) Does the tie in-arrangement between MRF and the Exhibitors amount to having “adverse appreciable effects on Competition”. Please quote the relevant precedent to support your answer.

b) Please list out the penalties stated under the Competition Act, 2002 and atleast quote one instance where Competition Commission India has imposed penalty along with the brief description of such instance.

BUSINESS ETHICS: GOVERNANCE & RISK

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BUSINESS ETHICS: GOVERNANCE & RISK

1. The New Companies Act of 2013 introduced conditional CSR spend of 2 percent – a first of its kind mandate globally. You have been retained as a CSR consultant by Acumen Logistics Services, a company providing cold storage & transport services. Which according to you will be the two or three appropriate CSR initiatives for them from schedule VII and what will be your recommendation/plan on how they should implement them?

2. In the parking lots of Bangalore, it is a common sight to see provisions made to recharge the car batteries of Reva, the electric car. The way it works is quietly making sense to the customers. Elaborate on the ethical and sustainable dimensions of manufacturing and marketing such a product in a country like India.

3. Are you aware that you are being tracked and watched while you are surfing the net. The advertisers observe your surfing behavior and accordingly target their ads at you. You end up exposing your supposed needs unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads in the surfer’s path is known as contextual targeting.

a. What is the inherent moral issue here? Why is it an issue? What does law say about it.

b. Marketer’s say prohibition of tracking takes away the marketer’s legitimate right to study consumer behavior. Which side do you agree with and what are your reasons for doing so?

BUSINESS ECONOMICS

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BUSINESS ECONOMICS

1. State how the ordinal utility approach to consumer behaviour is different from the cardinal utility approach by Marshall. In the context of indifference curve (IC) technique using ordinal utility approach, explain whether following two statements are true. - “IC slopes downwards because if the quantity of one product is reduced, the quantity of other product must also be decreased” and “Slope of indifference curve indicates the rate at which individuals are ready to substitute one commodity by the other”. Substantiate your view on each of the statements separately.

2. With the help of the concept of production function, explain the difference between Law of Variable Proportions and Law of Returns to Scale. Elaborate your answer by citing real world examples.

3. a) Discuss product differentiation as an important feature of Monopolistically Competitive market. Explain the statement “Price flexibility under monopolistic competition depends on the degree of product differentiation”, by referring to the case of any FMCG industry.

3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in various snack foods. Over half of its current profits come from non-soft drink products. What, in your opinion, is the economic principle behind it?

BUSINESS COMMUNICATION AND ETIQUETTE

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BUSINESS COMMUNICATION AND ETIQUETTE

Q 1) The sales professionals of your organization are impatient and unwilling to listen to their clients. What is the importance of listening? How can you help them develop listening as a behavior? What is the one advice that you would like to give them to improve their trait.

Q 2) As a manager of a growing organization, it is your responsibility to set a high benchmark for ethical communication for your team members. Elaborate on ethical communication and its importance. What key areas would you focus on to ensure the same?

Q 3) The sales team of Zenith Global has a proven track record of success with customers when it comes to giving a presentation or participating in meetings. Despite this the conversions of prospects into customers has been surprisingly low. On deeper analysis it was found that the team struggled with their written communication. Every meeting / sales presentation needs to be followed up with a sales letter to clinch the deal.

a) What should the team bear in mind while writing letters to clients they have interacted with in the past and who have shown interest in their offerings?

b) What approach would work best to convert a neutral customer who is not aware about your products or offerings?

BRAND MANAGEMENT

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BRAND MANAGEMENT

Case Study:                     

1. A company has launched a new cola drink “Fresh Cola” in the Indian Market. The main feature of Fresh cola is that it has the least amount of calories in it. The company is facing a tough competition from Pepsi and Coke. The company hires you as a brand strategist and ask you to find out various positioning strategies and recommend the best positioning for the Brand “Fresh Cola”.

2. Brand Ambassador plays an important role in creation of a Brand. Company has asked you to suggest five brand ambassadors for “Fresh Cola”. Introduce the importance of Brand Ambassador and your selection of five Brand ambassador for “Fresh Cola” with reason.

3. A) Every company tries to take advantage of Brand Extension. Assume “Fresh cola” becomes a top brand in the Indian Market. You have been asked to identify and explain various types of extension and suggest one extension that would go well with the Brand “Fresh Cola”.

3. B) Assume you are planning to buy a new mobile for yourself. You are now confused with the problem of plenty of choices. Explain the various stages of Consumer decision making process that you will undergo to purchase the mobile of your choice.