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1.
Consider that a major crisis (in terms of quality of the product) is been faced
by a reputed electronic goods brand in the market in India. Prepare a crisis
communication plan for the same.
2.
Prepare a Two-Way model of Communication Plan (for the purpose of communication)
for any FMCG brand of you own choice with proper justification.
3.
Read the following Case & solve
the questions given:
Baba
Ramdev’s Patanjali forecast its turnover to double this fiscal year, after the
company that sells everything from shampoos to biscuits, noodles and dairy
products reported revenue of 10,561 crore for the year ended March 31, 2017.
The
Haridwar-based company expects to expand its headcount fivefold to five lakhs
within a year, and become the country's biggest swadeshi brand in two years. It
is also in the process of setting up a restaurant chain.
a.
Outline a Media Relations Strategy for the restaurant chain by Patanjali.
b.
As a PR consultant, suggest any 2 Tools of PR which the brand should adopt for the
new launch.
